The first Wet Leisure Industry Survey began on October 1st 2011 and the results were published at SPATEX 2012.
The original concept of an industry wide survey came from Golden Coast and was simply this;
“Other industries and markets have facts, figures and statistics that are available to all and they help people make better decisions and grow better businesses. We should be the same.” Jamie Adams, MD of Golden Coast
Within the year, the Wet Leisure Industry Survey received the full support of the BSPF and the publication of the annual results has become a highlight of SPATEX.
“The annual Wet Leisure Survey is an excellent initiative for our industry to get a snap shot of what business owners are experiencing and to identify any trends that may be happening.
The BSPF supports this Survey to better understand how companies are thinking and feeling about the industry and to know how best to support and reflect the views contained within the Survey when lobbying at home and abroad.
Golden Coast are to be congratulated for their willingness to invest time and effort in preparing and collating the Survey and all those recipients that complete the questions are also to be thanked for adding to the body of knowledge that helps to shape our industry.” Chris Hayes, MD of the BSPF
Of course, the people who are most important to the success of the Wet Leisure Industry Survey are the businessmen and businesswomen who fill out the online and postal questionnaires each year. The more people who respond to the survey, the more accurate and useful the results are.