All posts by: Mark

About Mark

The questions in this section are designed to show what sort of businesses answered the survey and, in doing so, they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The order of size of these UK regions has stayed the same throughout […]

Like most years, 2017 was a mixture of good and bad. As one respondent said, ‘Good start – poor finish. Just like the weather.’ Brexit and the economic and political uncertainty that goes with the process continue to stifle consumer confidence and the exchange rate driven price rises that distributors were forced to bring in […]

Looking specifically at the three main areas of the wet leisure industry: Spas and hot tubs. We have already seen that the hot tub and spa market this year has been robust. We commented last year, and it has probably also been true of this year that spas have had positive exposure in the media […]

On the following scale, how did you find business conditions this year? Over 90% of the survey respondents enjoyed a year that was somewhere between OK and Extremely Good. That’s in a year that didn’t have the best weather during the season and was troubled by the uncertainties that came with the Brexit negotiations and […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The most noticeable change here compared to last year’s survey is the budget sector growing from 1% to 4% and that, in statistical terms, is a fairly small increase. If we look back 5 years, […]

Would you describe most of your sales as being at the top-end of the market, budget conscious or somewhere in between? For the wet leisure businesses responding to this year’s survey, the budget sector of the market has shrunk to a tiny 1%. Obviously all those ‘cheap Chinese hot tubs’ are getting sold somewhere but not, […]

The media has commented that spas and hot tubs are becoming increasingly popular. Have you seen this reflected in your business this year? The responses to this question do seem to conflict slightly with the picture of the spa and hot tub industry that the other sections of the survey has been drawing. Perhaps this […]

Sometimes it may seem that we are all working in hard times and that business is difficult It is worth remembering before we start this section that according to the survey records, in 2010 and 2011 more than 7.5% of businesses that responded to the Wet Leisure Survey reported that they had found business ‘extremely […]

In this section, we look at what sort of businesses responded to the survey and answered either the online or postal questionnaire. The answers to these first six questions also give us a good, overall picture of the wet leisure industry in the UK. Which region of the UK does your business operate from? This […]

In the main, 2016 has been a good year for the wet leisure industry, at least from the perspective of the businesses that responded to the survey. The weather was kind and the economy was reasonably buoyant. And then there was Brexit. That shock result and its aftermath have sent waves through the wet leisure […]