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How to write a newsletter
Newsletters keep your wet leisure business in touch with its customers and keep them informed of your latest products and services. This article gives some advice on how to write one.
How to write a mailshot
An article on how to write a mailshot for your wet leisure business, making it an effective piece of marketing for customers interested in pools, saunas or spas.
Arch in billion dollar takeover
Arch Chemicals, the parent company of Arch Water, a brand known in the swimming pool industry for water quality and testing products, is to be taken over in a deal worth US$1.4 billion.
New spa automatic sanitising from Catalina™
A spa is substantial investment that the owner is then expected to maintain with often expensive chemicals or special cartridges, hit and miss test strips or ugly floating feeders.
Top tips for direct mail
What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.
Getting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business