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Industry Sample 2012
The businesses that make up the 2012 survey sample were either recruited on-line or responded to a printed questionnaire that was sent out by the BSPF. Over 40% more businesses took part in the survey than in the previous year. What region of the UK does your business operate from?   Once again the largest […]
2012 Overview
In 2011 the survey was conducted entirely online. This year, with the help and support of the BSPF, we supplemented the online survey by sending out another survey form in the post. The number of responses that we got to the survey increased significantly. For the wet leisure industry, 2012 was a challenging year. The […]
The human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Business planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.
Tips on how to sell more saunas.
The sauna market is becoming increasingly lucrative for the wet leisure industry but how can you increase that revenue stream?