With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still true today?
Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind?
Great testimonials from your customers can really make your business stand out so are you making the most of them?
This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.
Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up.
