The questions in this section are designed to show what sort of businesses answered the survey and, in doing so, they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The order of size of these UK regions has stayed the same throughout […]
Like most years, 2017 was a mixture of good and bad. As one respondent said, ‘Good start – poor finish. Just like the weather.’ Brexit and the economic and political uncertainty that goes with the process continue to stifle consumer confidence and the exchange rate driven price rises that distributors were forced to bring in […]
The media has commented that spas and hot tubs are becoming increasingly popular. Have you seen this reflected in your business this year? The responses to this question do seem to conflict slightly with the picture of the spa and hot tub industry that the other sections of the survey has been drawing. Perhaps this […]
Marketing, health and safety and PR. In this year’s survey we asked a few specific questions about areas which we felt were hot topics in the wet leisure industry. What is the best way to market your own business is always something that interests people. Should the whole industry be working to raise it’s profile? […]
It was a good year all around for the wet leisure industry but the spa market was particularly buoyant and some businesses in that sector had an excellent season. So it seems only natural to look at those respondents who described 2014 as being an ‘extremely good’ year. That group has grown to 15.5% of […]
Of course, the question that everyone wants to know the answer to is, ‘Was it a good year?’ and from the graph below, we can quickly see that for most respondents it was. How did you find business conditions this year? 71.5% of businesses described their year as being ‘OK’ or ‘Good’. That is a […]
This year we have seen continued growth in the South West, a reduction in businesses relying solely on commercial work and a broadening of what defines the wet leisure industry to, once again, show an increase in the importance of health and well-being. Of course, what we all want to know is, how are those […]
The questions and their responses so far give a good, overall picture of the wet leisure industry in the UK. They tell us broadly what sorts of businesses are in operation in which areas and what sectors. Of course, what we are all interested in is, how are those businesses doing? On the following scale […]
The first 6 questions are designed to give an idea of what sort of businesses answered the survey. In doing so, they also give a good, overall picture of the wet leisure industry. Which region of the UK does your business operate from? The South East, Midlands and the South West remain the most strongly […]
The more businesses that take part in the survey, the more accurate the picture that we can draw and share. Businesses have the opportunity to submit their responses either via an on-line form or by filling in a postal questionnaire. All responses are completely anonymous. The number of responses has grown year on year and […]
