The businesses that make up the 2012 survey sample were either recruited on-line or responded to a printed questionnaire that was sent out by the BSPF. Over 40% more businesses took part in the survey than in the previous year. What region of the UK does your business operate from? Once again the largest […]
In 2011 the survey was conducted entirely online. This year, with the help and support of the BSPF, we supplemented the online survey by sending out another survey form in the post. The number of responses that we got to the survey increased significantly. For the wet leisure industry, 2012 was a challenging year. The […]
Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends.