Trends

08Mar 2017

Would you describe most of your sales as being at the top-end of the market, budget conscious or somewhere in between? For the wet leisure businesses responding to this year’s survey, the budget sector of the market has shrunk to a tiny 1%. Obviously all those ‘cheap Chinese hot tubs’ are getting sold somewhere but not, […]

02Aug 2016

For the third year running, Servicing and Repairs has scored the highest when businesses are asked what services they offer their customers. Reasons for this from the customer’s point of view might be that they are ‘cash rich and time poor’. It might be that installations are becoming more complicated or that people are becoming […]

02Aug 2016

In terms of a recession, and although the wet leisure industry has had a good year the UK economy has been suffering overall, we are used to hearing about the ‘squeezed middle’. But has that been true of our industry. Would you describe most of your sales as being at the top end of the […]

02Aug 2016

In this year’s survey we took a closer look at trends in marketing and trends in the market. How people were selling things and what sort of things people were looking to buy. After all, the purpose of this whole exercise is to keep businesses the information and insights they need to boost sales. What […]

02Aug 2016

Marketing, health and safety and PR. In this year’s survey we asked a few specific questions about areas which we felt were hot topics in the wet leisure industry. What is the best way to market your own business is always something that interests people. Should the whole industry be working to raise it’s profile? […]

02Aug 2016

The Internet. A threat, an opportunity or just a fact of life. It seems as if the Internet has been with us forever, but it hasn’t. Back in 2011, it was fair to say that, when it came to the digital world, opinion was still divided. The most obvious statistic regarding this survey and the […]