Trends

Breakdown by region We end where we began, with looking at the survey region by region. Our regions each have their different characteristics and, if anything, these have become more notable over time. South East The South East tend to have slightly smaller businesses – in terms of staff numbers – than the survey norm […]

Which of these market trends are your customers following? It’s no surprise to find that energy saving products dominate this chart this year. Many of those products will be retrofit and might be either budget or top end. “With sky rocketing costs, energy efficiency is a hot topic and we work hard on providing innovative […]

Which of these market trends are your customers following?   Retrofit products to improve an existing installation take the top spot amongst these consumer trends but eco-friendly and energy saving products are close behind. Luxury products are almost twice as popular as their budget priced alternatives. “Looking for mid range products but not afraid to […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? With the sudden and impromptu fair-weather boom in regard to hot tubs and above ground pools it would have come as no surprise if the budget sector had seen an increase in sales but […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The largest number of sales reported from our respondents is from the middle price sector and that is how it should be, but let’s look closer at the other two groups. Budget sales were […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between?   The budget sector of the market continues to slowly grow from 4% last year to almost 6%. This year, the respondents falling into this category were predominantly based in the Midlands and the […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The most noticeable change here compared to last year’s survey is the budget sector growing from 1% to 4% and that, in statistical terms, is a fairly small increase. If we look back 5 years, […]

Would you describe most of your sales as being at the top-end of the market, budget conscious or somewhere in between? For the wet leisure businesses responding to this year’s survey, the budget sector of the market has shrunk to a tiny 1%. Obviously all those ‘cheap Chinese hot tubs’ are getting sold somewhere but not, […]

For the third year running, Servicing and Repairs has scored the highest when businesses are asked what services they offer their customers. Reasons for this from the customer’s point of view might be that they are ‘cash rich and time poor’. It might be that installations are becoming more complicated or that people are becoming […]

In terms of a recession, and although the wet leisure industry has had a good year the UK economy has been suffering overall, we are used to hearing about the ‘squeezed middle’. But has that been true of our industry. Would you describe most of your sales as being at the top end of the […]