Over the three years of the survey we have seen a trend of diversification where businesses, in the main, now deal in all three sectors – pool, spa and sauna.

This year that trend has become so pronounced that, statistically speaking, we can no longer differentiate between the results and responses of those three sectors.

This appears to be true across all the metrics that the survey covers. Even if we look at rating averages for business conditions in 2013 and expected business conditions in 2014, all three sectors return practically identical results.