Looking specifically at the three main areas of the wet leisure industry: Spas and hot tubs. We have already seen that the hot tub and spa market this year has been robust. We commented last year, and it has probably also been true of this year that spas have had positive exposure in the media […]
The media has commented that spas and hot tubs are becoming increasingly popular. Have you seen this reflected in your business this year? The responses to this question do seem to conflict slightly with the picture of the spa and hot tub industry that the other sections of the survey has been drawing. Perhaps this […]
2015 showed strong growth in the popularity of spas and hot tubs. What might be driving that is impossible to tell from this survey, however, it does seem that hot tubs have been getting more and better coverage in the mainstream media recently. Newspaper articles have talked about spas in regard to how lottery winners […]
It was a good year all around for the wet leisure industry but the spa market was particularly buoyant and some businesses in that sector had an excellent season. So it seems only natural to look at those respondents who described 2014 as being an ‘extremely good’ year. That group has grown to 15.5% of […]
Over the three years of the survey we have seen a trend of diversification where businesses, in the main, now deal in all three sectors – pool, spa and sauna. This year that trend has become so pronounced that, statistically speaking, we can no longer differentiate between the results and responses of those three sectors. […]
Although the survey was aimed at the whole of the wet leisure industry, it is possible to look at each sector – pool, spa and sauna individually, although it should be noted that the majority of respondents work in more than one of these areas. The pool sector. In the pool sector the rating average […]
Although the 2011 survey was directed towards all sectors of the wet leisure industry, there were discernible differences between each of the three major market segments; pools, spas and saunas. Pools. Looking at the confidence levels for 2012 within the pool sector, we saw that 50% saw the year ahead as ‘Difficult’ or ‘Extremely […]
