Everyone who works in the wet leisure industry will have his or her own idea about how a year has gone. They will have a sense of whether things have been good or bad and what has made them so.
The benefit of the survey is that it brings this knowledge and opinion together from all ends of the country and from businesses of all shapes and sizes.
For people running their own business it can be hard to differentiate between how their own business is performing compared to the industry in general.
The survey can give you that perspective.
