To finish for this year we quickly look at top line feedback for each of the three main wet leisure industry sectors.
Hot tubs and spas.
The respondents are showing an almost 50% fall in spa sales although this may not be true across the entire industry.
Certainly spiralling energy costs have hit hot tub sales worst of all sectors. It may also be true that the market is saturated with anyone who wanted a spa having bought one in 2021 and 2022. It’s also true that hot tub sales can be severely affected by the weather. It seems ironic that spa dealers are now adding ice-cold plunge pools to their offering.
Indoor and outdoor pools.
The pool sector shows some respondents reporting growth and an equal number showing a decline so, across the industry as a whole, there is little change although one respondent said, “Business has gone back to roughly what it was pre Covid.”
Sauna and steam.
46% of respondents report sauna to be a growing sector of their business.
To a large extent it seems sauna’s time has arrived. They have excellent health and wellbeing credentials. They make an impressive bespoke addition to any home and they are more energy efficient than a pool or spa.
Finally, of course, saunas aren’t affected by the weather.
In fact,” There has been resurgence in the popularity of home saunas this year – mainly down to existing spa owners looking to add to their wellness projects and an increase in awareness of the health benefits.”
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