Search Results for: health

6 things to do in difficult times

In this article, advice on 6 simple things to think about as you steer your wet leisure business through these difficult times.

The head, the heart and their wallet. Psychology and marketing

A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.

Marketing an expensive product

Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.

Business planning for the year ahead

In this article we will look at business planning for the coming year and some of the issues you should consider in your wet leisure business plan.

Top tips for direct mail

What do you need for a successful direct mail campaign? Direct mail is just one form of direct marketing, which is any unsolicited contact that your business makes with its existing customers or with potential customers.

How to handle a recession

In this article we will look at doing business during a recession; how you can minimise the risks and perhaps even spot opportunities.

Another council bans goggles as dangerous

Goggles have again been banned from use in a local authority swimming pool after fears a pair could “snap” onto a child’s face too hard, injuring them. Parents branded the ruling by Oxfordshire County Council’s healthy and safety brigade as “nutty” and “extreme.” Read the full story on Swimming Pool News [adrotate group=”4″]

Breaking bad habits

This article will look at the habits that businesses get themselves into and how they become resistant to change.

Advertising – what’s the benefit?

This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?