Hot tub showrooms throughout the UK have been warned of more visits from Environmental Health officers following a high profile summer death from Legionnaires disease.
How did you find business conditions this year? Responses to this question will always cover the scale from Extremely Difficult to Extremely Good but in previous years it has always been clear that there is a trend one way or another. Our industry is either thriving or struggling. The graph this year is much flatter […]
Which sectors of the industry have seen growth this year? As we have seen, pool spa and sauna business behaves differently under different conditions and influences so we look at them individually to see how they have performed during the year. How has the pool sector behaved this year? 51% of respondents have seen growth […]
Who took the survey? Of course, the answer to that is that we don’t know. All the responses to the Wet Leisure Survey are anonymous. What we do have are half a dozen questions that begin the survey that allow us to get a picture of what sort of businesses responded. Where in the UK […]
Was 2021 a good year for the Wet Leisure Industry? The answer to that question is very much, ‘It depends…’ A number of factors were at play over the course of the year; some of them helped business growth and some hindered it. Even the weather couldn’t be relied on to affect the country as […]
Which of these market trends are your customers following? Retrofit products to improve an existing installation take the top spot amongst these consumer trends but eco-friendly and energy saving products are close behind. Luxury products are almost twice as popular as their budget priced alternatives. “Looking for mid range products but not afraid to […]
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The chart shows that customers looking to make budget conscious purchases are an even smaller sector of the market than last year. Perhaps that furlough money and the savings from un-taken overseas holidays are […]
What sort of businesses made up the survey sample? The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The geographical spread of the Survey […]
The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The number of respondents based in the South East and South West has grown this […]
People who were forced to stay at home had furlough income to spend and enjoyed exceptional weather over the spring and summer; schools were closed, children were at home. “With more people at home the pool became very important, mostly to keep the kids out of the house.” It was the sunniest May on record […]
