2015 showed strong growth in the popularity of spas and hot tubs. What might be driving that is impossible to tell from this survey, however, it does seem that hot tubs have been getting more and better coverage in the mainstream media recently. Newspaper articles have talked about spas in regard to how lottery winners […]
It was a good year all around for the wet leisure industry but the spa market was particularly buoyant and some businesses in that sector had an excellent season. So it seems only natural to look at those respondents who described 2014 as being an ‘extremely good’ year. That group has grown to 15.5% of […]
Over the three years of the survey we have seen a trend of diversification where businesses, in the main, now deal in all three sectors – pool, spa and sauna. This year that trend has become so pronounced that, statistically speaking, we can no longer differentiate between the results and responses of those three sectors. […]
Although the survey was aimed at the whole of the wet leisure industry, it is possible to look at each sector – pool, spa and sauna individually, although it should be noted that the majority of respondents work in more than one of these areas. The pool sector. In the pool sector the rating average […]
Although the 2011 survey was directed towards all sectors of the wet leisure industry, there were discernible differences between each of the three major market segments; pools, spas and saunas. Pools. Looking at the confidence levels for 2012 within the pool sector, we saw that 50% saw the year ahead as ‘Difficult’ or ‘Extremely […]
Of course, the question that everyone wants to know the answer to is, ‘Was it a good year?’ and from the graph below, we can quickly see that for most respondents it was. How did you find business conditions this year? 71.5% of businesses described their year as being ‘OK’ or ‘Good’. That is a […]
This year we have seen continued growth in the South West, a reduction in businesses relying solely on commercial work and a broadening of what defines the wet leisure industry to, once again, show an increase in the importance of health and well-being. Of course, what we all want to know is, how are those […]
The questions and their responses so far give a good, overall picture of the wet leisure industry in the UK. They tell us broadly what sorts of businesses are in operation in which areas and what sectors. Of course, what we are all interested in is, how are those businesses doing? On the following scale […]
“How was it for you?” At the end of 2012, that was the question on everyone’s lips in the wet leisure industry. For the last 12 months, the media has been full of doom and gloom and it seems as if the skies have been full of cloud and rain, so this chart was never […]
The survey asked respondents how they had found business to be in the previous 2 years (2010 and 2011) and how they rated their expectations for 2012. This first, 2011, survey was unique in asking businesses to look back over two years but it does mean that we have a picture of industry business confidence […]
