Of course, the question that everyone wants to know the answer to is, ‘Was it a good year?’ and from the graph below, we can quickly see that for most respondents it was. How did you find business conditions this year? 71.5% of businesses described their year as being ‘OK’ or ‘Good’. That is a […]
This year we have seen continued growth in the South West, a reduction in businesses relying solely on commercial work and a broadening of what defines the wet leisure industry to, once again, show an increase in the importance of health and well-being. Of course, what we all want to know is, how are those […]
The questions and their responses so far give a good, overall picture of the wet leisure industry in the UK. They tell us broadly what sorts of businesses are in operation in which areas and what sectors. Of course, what we are all interested in is, how are those businesses doing? On the following scale […]
“How was it for you?” At the end of 2012, that was the question on everyone’s lips in the wet leisure industry. For the last 12 months, the media has been full of doom and gloom and it seems as if the skies have been full of cloud and rain, so this chart was never […]
The survey asked respondents how they had found business to be in the previous 2 years (2010 and 2011) and how they rated their expectations for 2012. This first, 2011, survey was unique in asking businesses to look back over two years but it does mean that we have a picture of industry business confidence […]
The first 6 questions are designed to give an idea of what sort of businesses answered the survey. In doing so, they also give a good, overall picture of the wet leisure industry. Which region of the UK does your business operate from? The South East, Midlands and the South West remain the most strongly […]
The more businesses that take part in the survey, the more accurate the picture that we can draw and share. Businesses have the opportunity to submit their responses either via an on-line form or by filling in a postal questionnaire. All responses are completely anonymous. The number of responses has grown year on year and […]
For the third year in succession there was an increase in the number of businesses who took part in the survey and submitted either an online or postal response to our questionnaire. All the responses are anonymous so we have no way of knowing actually how many new respondents there are this year, but it […]
The businesses that make up the 2012 survey sample were either recruited on-line or responded to a printed questionnaire that was sent out by the BSPF. Over 40% more businesses took part in the survey than in the previous year. What region of the UK does your business operate from? Once again the largest […]
The businesses that make up the survey sample in The State of the UK Wet Leisure Industry 2012 survey were all recruited via the Internet and the survey was conducted online. Which region do you operate from? The businesses came from England, Scotland and Wales although over 60% of the respondents were based in South […]
