The first 6 questions are designed to give an idea of what sort of businesses answered the survey. In doing so, they also give a good, overall picture of the wet leisure industry. Which region of the UK does your business operate from? The South East, Midlands and the South West remain the most strongly […]
The more businesses that take part in the survey, the more accurate the picture that we can draw and share. Businesses have the opportunity to submit their responses either via an on-line form or by filling in a postal questionnaire. All responses are completely anonymous. The number of responses has grown year on year and […]
For the third year in succession there was an increase in the number of businesses who took part in the survey and submitted either an online or postal response to our questionnaire. All the responses are anonymous so we have no way of knowing actually how many new respondents there are this year, but it […]
The businesses that make up the 2012 survey sample were either recruited on-line or responded to a printed questionnaire that was sent out by the BSPF. Over 40% more businesses took part in the survey than in the previous year. What region of the UK does your business operate from? Once again the largest […]
The businesses that make up the survey sample in The State of the UK Wet Leisure Industry 2012 survey were all recruited via the Internet and the survey was conducted online. Which region do you operate from? The businesses came from England, Scotland and Wales although over 60% of the respondents were based in South […]
Almost 20% of respondents said that 2015 had been an extremely good year for their business. Do they share common trends? How do they stand out from the industry average? The regional spread is not that different from the overall survey sample. It seems that wherever you are based in the country, you can have […]
The first statistic for 2014 is an encouraging one. We received more responses this year than the last. In fact, the number of businesses that have taken the time to fill in the survey has increased by over 75% since the survey began. In fact, one respondent wrote, “I look forward to reading the results […]
This year we received about 15% more responses than last year. As we build data year on year and as the number of respondents grows, the picture that is revealed about our industry becomes more and more accurate, more and more useful. There are some definite trends appearing in this year’s survey; some of them […]
In 2011 the survey was conducted entirely online. This year, with the help and support of the BSPF, we supplemented the online survey by sending out another survey form in the post. The number of responses that we got to the survey increased significantly. For the wet leisure industry, 2012 was a challenging year. The […]
“From October 1st 2011 to January 15th 2012, Golden Coast conducted an in-depth survey of the wet leisure industry. This was an on-line survey with all respondents recruited via the Internet. Businesses were informed of the survey by emailed newsletters, on social media and by the inclusion of a link to the survey in on-line, […]
