Have you ever experienced people coming into your showroom to compare prices with the Internet?
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.
Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends.
Starting pool service for a new customer involves liability risks beyond what’s normally encountered with an existing customer. This risk can be minimized by recognizing problems and dealing with them early in the relationship. Here are some areas to consider when taking on a new client.
This article will explore the rising energy costs in running a pool, spa or sauna, the importance of energy efficient pool construction and the use of alternative, renewable energy for pool heating.
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
