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2020 was a year like no other; unlike anything we have ever experienced and made so singularly unique by something that arrived, in the most part, completely unexpectedly. In fact, all our attention was elsewhere. In last year’s survey the introduction to the results began, ‘Looking forward, Brexit remains as the biggest question mark on […]

The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from?   The number of respondents based in the South East and South West has grown this […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? With the sudden and impromptu fair-weather boom in regard to hot tubs and above ground pools it would have come as no surprise if the budget sector had seen an increase in sales but […]

Breakdown by region: South East Over 37% of respondents operate in the South East. They are more likely to employ 10 or more people than the UK industry average. 43% reported an Extremely Good year compared to the survey average of 34%. The fact that the South East, contains London and the prosperous Home Counties […]

People who were forced to stay at home had furlough income to spend and enjoyed exceptional weather over the spring and summer; schools were closed, children were at home. “With more people at home the pool became very important, mostly to keep the kids out of the house.” It was the sunniest May on record […]

Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The largest number of sales reported from our respondents is from the middle price sector and that is how it should be, but let’s look closer at the other two groups. Budget sales were […]

Spas and hot tubs. “Summer is here and us Brits love nothing more than soaking up the sunshine outdoors while we can. While decent weather is never guaranteed, that hasn’t stopped eager shoppers from snapping up a slightly more unconventional garden accessory – the luxurious hot tub.” So said The Mirror newspaper in July 2019. […]

July 2019 saw the highest temperature ever recorded in the UK – 38.7C – but the summer wasn’t all about heat, heavy rainfall was a significant talking point too, particularly across parts of northern England. It has long been accepted that the wet leisure industry appears to be solar powered – when the sun shines, […]

Last year almost 90% of respondents expected 2019 to be at least OK and possibly extremely good. In this year’s Survey, 85% of respondents posted exactly that. 2019 was a year when the summer weather was good but not great, when we had seemingly endless political turmoil and the uncertainty of BREXIT was yet to […]

The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? Broadly speaking, the geographical spread of the Survey respondents across the UK has remained the same […]