In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
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Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.
Getting the words right for Twitter, Facebook and Linkedin can help pool, spa or sauna businesses make the most of social media.
Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site.
Keeping your best staff is important for your wet leisure business and money needn’t be the key factor.
It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage that surrounded it won the hearts and minds of a nation.
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.
SPATEX, the industry owned pool and spa exhibition will stay in Brighton for its 2012 show following an approach to work with a new trade event being planned for Birmingham’s NEC.
