This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
This article will look at the habits that businesses get themselves into and how they become resistant to change.
This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?
This article will explore the rising energy costs in running a pool, spa or sauna, the importance of energy efficient pool construction and the use of alternative, renewable energy for pool heating.
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
This article will look at how marketing is important to your pool business and explore some of the ways that you can begin to market your business successfully or improve the Marketing Strategy that you already have.
This article will look at an extremely useful marketing technique that you could use to expand your pool business. There are many opportunities for cross selling in the wet leisure industry and yet it remains an area that is under exploited.
This article will look at diversification in the wet leisure industry. Is it a good or bad idea? What possible areas could you diversify into, or should you remain loyal to your core business?
This article will look at various ways that you can add value to your pool proposal.
