This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.
This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.
Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business.
A simple, six-point checklist that you should put your business through at least once a year.
If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Have you ever experienced people coming into your showroom to compare prices with the Internet?
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
People in the wet leisure industry have taken to LinkedIn to promote their business and grow their network. Here are some tips on how to get more connections.
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.