Which of these market trends are your customers following? It’s no surprise to find that energy saving products dominate this chart this year. Many of those products will be retrofit and might be either budget or top end. “With sky rocketing costs, energy efficiency is a hot topic and we work hard on providing innovative […]
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The present financial climate appears to have left the rich relatively unscathed while making life very difficult for people on lower incomes, for people with less disposable income. That being said, perhaps a quote […]
Was 2022 a good year for the Wet Leisure Industry? 2022 was a year of contrasts. Quite often, extreme contrasts. On the 19th July, Lincolnshire recorded a temperature of 40.3°C making it the hottest day on record and we all know that our industry thrives when the sun shines. However, rainfall for the season was […]
Who took the survey? Of course, the answer to that is that we don’t know. All the responses to the Wet Leisure Survey are anonymous. What we do have are half a dozen questions that begin the survey that allow us to get a picture of what sort of businesses responded. Where in the UK […]
This will be the twelfth year of the Wet leisure Industry Survey. To be honest, it doesn’t feel as if we have been going that long but if the records show we have, then we have. And that is one of the reasons for the survey. Memory plays tricks on us; some things we miss-remember, […]
Was 2021 a good year for the Wet Leisure Industry? The answer to that question is very much, ‘It depends…’ A number of factors were at play over the course of the year; some of them helped business growth and some hindered it. Even the weather couldn’t be relied on to affect the country as […]
Which of these market trends are your customers following? Retrofit products to improve an existing installation take the top spot amongst these consumer trends but eco-friendly and energy saving products are close behind. Luxury products are almost twice as popular as their budget priced alternatives. “Looking for mid range products but not afraid to […]
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The chart shows that customers looking to make budget conscious purchases are an even smaller sector of the market than last year. Perhaps that furlough money and the savings from un-taken overseas holidays are […]
What sort of businesses made up the survey sample? The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The geographical spread of the Survey […]
This will be the eleventh year of the Wet Leisure Industry Survey. Each year these survey reports look back over the year that has been; and what a year it has been. It almost feels as if our sense of time has been distorted. Covid and its enormous impact on our business lives, Brexit and […]
