Was 2021 a good year for the Wet Leisure Industry? The answer to that question is very much, ‘It depends…’ A number of factors were at play over the course of the year; some of them helped business growth and some hindered it. Even the weather couldn’t be relied on to affect the country as […]
Which of these market trends are your customers following? Retrofit products to improve an existing installation take the top spot amongst these consumer trends but eco-friendly and energy saving products are close behind. Luxury products are almost twice as popular as their budget priced alternatives. “Looking for mid range products but not afraid to […]
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The chart shows that customers looking to make budget conscious purchases are an even smaller sector of the market than last year. Perhaps that furlough money and the savings from un-taken overseas holidays are […]
What sort of businesses made up the survey sample? The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The geographical spread of the Survey […]
This will be the eleventh year of the Wet Leisure Industry Survey. Each year these survey reports look back over the year that has been; and what a year it has been. It almost feels as if our sense of time has been distorted. Covid and its enormous impact on our business lives, Brexit and […]
2020 was a year like no other; unlike anything we have ever experienced and made so singularly unique by something that arrived, in the most part, completely unexpectedly. In fact, all our attention was elsewhere. In last year’s survey the introduction to the results began, ‘Looking forward, Brexit remains as the biggest question mark on […]
The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your business operate from? The number of respondents based in the South East and South West has grown this […]
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? With the sudden and impromptu fair-weather boom in regard to hot tubs and above ground pools it would have come as no surprise if the budget sector had seen an increase in sales but […]
Breakdown by region: South East Over 37% of respondents operate in the South East. They are more likely to employ 10 or more people than the UK industry average. 43% reported an Extremely Good year compared to the survey average of 34%. The fact that the South East, contains London and the prosperous Home Counties […]
People who were forced to stay at home had furlough income to spend and enjoyed exceptional weather over the spring and summer; schools were closed, children were at home. “With more people at home the pool became very important, mostly to keep the kids out of the house.” It was the sunniest May on record […]
